This episode is FULL of practical tips on how athlete’s can start investing in their brands RIGHT NOW. Dr. Thilo Kunkel, founder of the SPRTER app, has a PhD in sports management and studies athlete branding, as well as is a professor of sports marketing. He has extensive experience in both the research and practical sides of sports marketing and sponsorship, and shares more info and insights on how athlete’s can authentically improve their branding, make more of an impact, and make more money!
Marketing yourself is incredibly important for athletes who want to have a long and lucrative career, especially in the era of social media. The tips in this episode cover more than just what top athlete’s can do to activate sponsorships, but also what athlete’s just starting out should be investing in when it comes to content and your social presence.
Tune into ALL IN with Natalie Allport on your favourite podcast / audio platform for the full interview.